Benefit Cosmetics "Eye-Conic" Campaign
Vogue
Challenge
Differentiate products in saturated beauty category. Balance localized creative expression with global brand standards. Create digital-first assets scalable across markets and channels.
Approach
Developed illustrations rooted in vintage beauty classics aesthetic
Created narrative framework where each SKU received distinct story arc
Designed scalable assets for print deployment
Execution
Illustrated character-driven campaign featuring product personalities
Storyboarded and produced motion graphics for social, digital, in-store
Collaborated with global marketing to ensure brand guideline compliance
Built Adobe Creative Cloud asset libraries enabling market localization
Delivered production-ready files for multi-channel activation
Impact
35% increase in engagement and click-through rates
Positioned "Eye-Conic" as standout seasonal campaign
Created reusable visual system for future product launches