Luxury Fashion Storytelling with Hermès & Vogue
Vogue
Challenge
The brief required translating Hermès’ timeless aesthetic into a fresh digital narrative. I used illustration as the bridge between fashion and feeling, aligning every color, texture, and stroke with Hermès’ visual philosophy.
Approach
Crafted a narrative-led artwork that captured Twilly’s youthful confidence
Infused each composition with tactile, painterly details echoing silk and scent
Collaborated closely with Vogue Chief Editors and Creative Directors to align artistic tone and placement
Execution
Executed end-to-end creation - from concept sketch to print-ready artwork - ensuring precision in color and composition under tight publication deadlines.
Impact
The campaign stood out within Vogue’s luxury portfolio, generating heightened brand recall and emotional connection.
To celebrate the Hermès Twilly perfume launch, I created an advertorial that embodied modern femininity with artistic precision. The goal was to turn a luxury product into a sensorial story, one that lived beautifully on the pages of Vogue and beyond.