Marketing Intelligence Platform

Metrolinx

Challenge

Five divisions operating separate reporting systems. Inconsistent KPIs, delayed insights, no cross-functional performance visibility.

Approach

Audited enterprise-wide reporting workflows
Standardized performance metrics across creative, communications, media, and executive layers
Designed decision-optimized visualization architecture

Execution

Built unified Power BI framework integrating Excel, Salesforce, Social, and CRM data streams
Created executive dashboard translating operational metrics into strategic insights
Established scalable reporting infrastructure, governance and frameworks

Impact