Scene Visa Onboarding Experience
Scotiabank
Challenge
Generic onboarding driving low card activation rates. Commodity perception in competitive rewards card market. Disconnection between digital acquisition and physical fulfillment.
Approach
Designed modular welcome kit architecture scalable across product tiers
Developed tone/visual system balancing institutional trust with lifestyle aspiration
Integrated QR-driven digital activation reducing friction
Execution
Created omnichannel asset system (print, packaging, email) via Adobe Experience Manager
Built compliance-ready templates enabling personalization at scale
Designed seamless physical-to-digital transition through embedded offers and onboarding flows
Delivered production-ready workflows for multi-tier card portfolio
Impact
Accelerated card activation velocity
Increased early-stage member engagement
Elevated brand perception at critical first-touch moment