Starbucks Summer Refreshers Fashion-Forward Campaign
Starbucks X Tata CliQ
Brief
Starbucks and Tata CliQ sought a fashion-forward visual concept to support a seasonal product launch within a lifestyle and e-commerce context.
Creative Direction
Combined fashion illustration with lifestyle cues to elevate the campaign aesthetic
Used color and composition to convey freshness and seasonality
Designed visuals to integrate smoothly with digital retail environments
Production & Delivery
Illustration assets were delivered for digital campaign use and adapted across branded touchpoints.
Outcome
The campaign visuals added cultural and fashion relevance to the product launch, supporting engagement across lifestyle-driven channels. 2M + views on Instagram alone.
This project demonstrates how illustration can be used to elevate lifestyle and seasonal campaigns - bringing fashion sensibility and cultural relevance into retail and e-commerce brand storytelling.
Use case: Seasonal lifestyle campaign storytelling
Category: Brand & lifestyle campaign illustration
Distribution: Digital campaign, e-commerce, brand marketing channels
Campaign illustration systems like this can be licensed for seasonal and retail activations.