Premium Chocolate Digital Campaign
Taj Sats X Tata Luxury
Challenge
Craft quality invisible in digital channels. No brand language connecting product to purchase intent. Perception gap between artisanal value and online presentation.
Approach
Developed sensory storytelling framework translating physical craft into digital engagement
Created India-centric flavor narrative rooted in cacao origin stories
Built omnichannel brand architecture around ritual and indulgence
Execution
Designed illustrated flavor pairing system mapping regional Indian cacao origins
Developed scalable content templates for web, social, retail touchpoints
Produced motion graphics and video amplifying sensory cues
Engineered e-commerce experience prioritizing story over transaction
Impact
Elevated brand perception and pricing power
Increased purchase conversion confidence
Strengthened customer affinity through narrative-first identity