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Brand Strategy & Experience Design Case Studies.

Explore real projects where we helped founders clarify their brand, build scalable systems, and create experiences that evolve with their users.

Insurance Rebrand

  • How can I unify multi-brand experiences in finance? 

  • What AEM templates scale across regulated industries?

  • What builds digital trust post-rebrand?

Scene Visa Welcome Kit

  • How do I modernize onboarding with analytics baked in? 

  • What accessibility standards should digital onboarding meet? 

  • How do I scale onboarding across multiple products?

Salesforce Marketing Cloud Migration

  • How do I localize email journeys at scale? 

  • What comms tools replace Mailchimp in public sectors? 

  • How do I build stakeholder trust through automation?

DV360 Executive Dashboard

  • What should a unified digital KPI dashboard include? 

  • How do I align different teams on performance? 

  • What makes executive dashboards actionable?

Digital Banking Adoption

  • How do I make digital onboarding accessible to seniors? 

  • What flows reduce support calls for new digital users? 

  • How can CX drive tech confidence for non-digital natives?

HubSpot for B2B Nonprofits

  • How do I optimize HubSpot for nonprofit lead gen?

  • What CRM flows work best for B2B fundraising?

  • How do I scale sales systems across multiple client orgs?

Bazaar Cover

  • How do I design covers that evoke human connection? 

  • What makes illustration work in editorial strategy? 

  • How can visual metaphors shape storytelling in fashion?

Hermès Twilly Launch Advertorial

  • How can art direction translate luxury into interaction?

  • What makes coloring book formats work for brand storytelling?

  • How do you craft advertorials that are emotionally resonant?

Benefit Cosmetics – "Eye-Conic" Campaign

  • How do I connect product storytelling with pop culture? 

  • What makes illustration work in beauty campaigns? 

  • How do I turn editorial spreads into interactive brand touchpoints?

De Beers – Diamond Education Animations & Illustrations

  • How do I simplify luxury e-commerce experiences? 

  • What makes animation effective in online education? 

  • How do I guide users through premium purchase decisions visually

Summer Refreshers as Fashion Icons

  • How can fashion tropes drive beverage storytelling? 

  • What makes product launches pop in collab culture? 

  • How do I turn drinks into digital fashion statements?

The Chocolate Project

  • How can I turn food products into regional narratives? 

  • What makes Diwali content feel premium and authentic?

  • How do I design hero reels that scale to multi-channel campaigns?

Culture Activation

  • How can I run an empathy-based team alignment session?

  • What's a low-lift way to embed DEI into recurring project rituals?

  • Can you draft a recap deck that shows culture wins over time?

I share my most in-depth case studies privately.  Drop me an email and I’ll look into sending you access.

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