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Fashion Illustration
Scent memory: Why emotional branding smells like the future
Scent is memory’s secret language, weaving emotion into brand storytelling. The fragrance of raat ki rani in Delhi and honeysuckle near Charlotte linger as emotional anchors, outlasting designed visuals. Unlike logos, scent engages the emotional brain, becoming a brand’s blueprint. Brands like Aesop and Le Labo use olfactory branding for impact, appealing to Gen Z’s sensorial expectations. As digital design templates grow, scent offers emotional recall through packaging ritua
Aditi Jain
3 min read
Ask Me Anything | What AI prompts reveal about systems design
What can today’s global CEOs teach us about leading in chaos? These six lessons go beyond profitability, focusing on clarity, culture, and the systems shaping tomorrow’s leadership.
Aditi Jain
4 min read
6 Global CEO leadership lessons
What can today’s global CEOs teach us about leading in chaos? These six lessons go beyond profitability, focusing on clarity, culture, and the systems shaping tomorrow’s leadership.
Aditi Jain
3 min read
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