Scent is memory’s secret language, weaving emotion into brand storytelling. The fragrance of raat ki rani in Delhi and honeysuckle near Charlotte linger as emotional anchors, outlasting designed visuals. Unlike logos, scent engages the emotional brain, becoming a brand’s blueprint. Brands like Aesop and Le Labo use olfactory branding for impact, appealing to Gen Z’s sensorial expectations. As digital design templates grow, scent offers emotional recall through packaging ritua

TLDR:  Digital products often stall at clarity and conversion. This piece introduces the Experience Matrix, a four-quadrant framework...